Privacy Policy for My Fairy Tale Dress Ltd.

At Fairy Queen, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.fairyqueen.co.uk), make a purchase, or engage with our services. By using our website or services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect several types of information for various purposes to provide and improve our services to you:

Personal Data

When you use our website, contact us, make a purchase, or sign up for newsletters, we may collect the following personal information:

• Name
• Email address
• Phone number
• Shipping address
• Billing address
• Payment information (via secure payment processors)
• Account login information (if you create an account)
• Event details (e.g., wedding date, if applicable)
• Preferences and design choices (for bespoke services)

Usage Data

We may collect information on how our website is accessed and used, such as:

• Your IP address
• Browser type and version
• Pages visited on our site
• Time spent on those pages
• Device type and operating system

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and hold certain information. Cookies are small data files that are placed on your device and allow us to analyse website traffic, improve user experience, and personalise content. You can control the use of cookies through your browser settings.

2. How We Use Your Information

We use the collected data for various purposes, including:

• To provide and maintain our services, including processing and fulfilling your orders.
• To communicate with you, including sending order confirmations, updates, newsletters, or marketing communications (with your consent).
• To improve our website and services, by analysing website usage patterns and optimising user experience.
• To process payments and prevent fraud.
• To offer bespoke services, such as custom dress design or alterations, based on the preferences and measurements you provide.
• To comply with legal obligations and resolve any disputes.

3. How We Share Your Information

We may share your personal data with the following parties in the course of providing our services:

• Payment processors to complete transactions.
• Third-party service providers (e.g., for shipping, alterations, customer service) who assist us in operating our website and fulfilling orders.
• Legal authorities if required to comply with legal obligations or respond to a legal request (e.g., subpoena, court order).
• Marketing partners (only if you’ve consented to receive marketing materials).

We will never sell your personal information to third parties.

4. Data Security

We take the security of your personal data seriously and implement reasonable technical and organisational measures to protect it from unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

5. Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can correct any inaccurate or incomplete information we hold about you.
• Right to Erasure: You can request the deletion of your personal data in certain circumstances.
• Right to Restrict Processing: You can request us to limit the processing of your personal data under certain conditions.
• Right to Data Portability: You can request a transfer of your data to another service provider.
• Right to Object: You can object to the processing of your personal data for certain purposes, such as marketing.

If you wish to exercise any of these rights, please contact us using the contact information below.

6. Third-Party Links

Our website may contain links to other websites. We are not responsible for the privacy practices of external sites, and we encourage you to review their privacy policies before providing any personal information.

7. Children’s Privacy

Our services are not intended for individuals under the age of 18, and we do not knowingly collect personal data from children. If you believe that we have inadvertently collected personal data from a child, please contact us immediately so we can take appropriate action.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy periodically for any updates or changes.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us:

Fairy Queen Boutique
Email: shop@fairyqueen.co.uk
Phone: 01622 669 388
Address: Fairy Queen, 357-358 Duke Walk, The Mall, Maidstone, Kent, ME15 6AS.